We won’t even front: we questioned the value in Toshiba’s super-upscaling XD-E500 DVD player, but the company is making the pill a lot easier to swallow for those on the opposite side of the pond. Starting now, those who purchase the player and register it within seven days are blessed with a full year of DVD rentals from Lovefilm (a British DVD rental company). The year of rentals is technically worth £100, thus making the net cost of the player itself just £20 (£120 minus £100) if you’re keen on twisting your math. So, Tosh — when can we Americans expect a similar deal with Netflix?

[Via CNET]

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